Virtually every event promoter in the world uses Facebook to promote their events.  To businesses that put on events, Facebook has become about the ongoing interaction between your events and users via status updates.

We believe it’s also about the art and design of engagement and a vital new component to the venue, and their respective event brand identities—the Art of Facebook page design for event marketers.

Some events do a great job at creating designs specifically for use on Facebook.

Others still don’t know the exact dimensions when getting their event design collateral ordered.

As we’ll see in the 3 Facebook design mistakes below, I’ll show you how to correct them and give you the tools necessary to have the correct dimensions for flyer designing on Facebook.

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The Creative Complex is proud to announce we’ll be participating in our FIRST EVER TRADE SHOW!

We attend the Nightclub & Bar Convention every year, but we go as spectators.

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Alex Miranda, CEO of the Creative Complex, has been invited to speak at the Nightclub & Bar Convention as about the power of graphic design in the nightlife.

Alex, an expert in the nightlife graphic design game, will be leading two sessions throughout the 3-day convention.

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These 3 steps I’m about to teach are going to give you and your team a better understanding of what goes into the perfect flyer design so that you can live in harmony with your graphic designer and produce flyers that will affect the bottom line of how many people come to your event.

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New Years is the time to go ALL OUT with your graphic design.  If there’s one event a year that you need to invest some time and money, it’s your New Years party.

Here is a sampling of some of the best work we put together for New Years Eve parties across the nation.

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The first annual Nightlife Graphic Designer Gallery Show is right around the corner! The energy in Miami is picking up as artists from around the world converge on Miami for Art Basel Weekend 2012.

We’re very excited to have Ruben Vazquez and Loren Palmer representing The Creative Complex at the NGDG Show.

Here is a sneak peak at some of the work you will see from Ruben and Loren:

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Don’t just take the current flyer your designer made and throw it on Instagram.  There’s too much information and people are going to get really turned off.

Instead, be simple, straight and to the point.

Here are some tips & tricks

Since Instagram (and now Facebook) are showing pictures as perfect squares, your designer needs to provide you with a  version of the flyer sized for Instagram.  It needs to be a 1:1 aspect ratio, like 960×960.  Remember, you also want it to look good on the web version of Instagram, so you don’t want something small like 400×400.  Then it will come out blurry online and it won’t be useful for Facebook.  I would stick to anything above 600×600.  Just remember it needs to be a perfect square.

Flyers come with TONS of information on them.  For Instagram, you need to let the image do the talking.  If you’re having Carl Cox, then just have his image, his logo, the date and your venue.  Then in the comment area you can write the URL where they can purchase tickets.

Brand Your Weekly Event

If people see you posting flyer after flyer with a bunch of text, they might unfollow you.

Instead, use Instagram to imprint visual images of your event brand in the minds of your fans.

For example, here is an instagram posting for Kontrol Thursdays at Mansion.  They included the logo for Kontrol, and nothing else.  That simplicity, along with the consistent design & branding for Kontrol make this a perfect Instagram campaign.  After 4 or 5 posts like this, people will only need to see the artwork to know it’s Kontrol Thursdays.

The Creative Complex is the first design shop to make the move and set up a gallery for their nightlife graphic designs. They have been doing event graphic designs since 1999. Lead art director Ruben Vazquez (@rubenv3000) is an influential artist in the nightlife graphic design community.

On December 7, 2012, The Creative Complex will host the first Nightlife Graphic Design Gallery at Chalk Miami on South Beach beginning at 8pm. Titled “NGDG”, artists in the Nightlife Graphic Design community will be invited to exhibit and sell original art pieces. Artists will be present to curate their work.

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Every idea is inspired by another.  You should make it a habit to get flyer design inspiration during the creative process.

For some years now, The Creative Complex and our sister blog Nightlife Marketing Resource has been compiling awesome design inspiration for our clients and fans.  We invite you to join our mailing lists to start receiving this inspiration on a periodic basis.

Here are some other ways to get inspired.

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When planning a Halloween party, haunted house, costume contest or other Halloween event, you’ll want to make a KILLER flyer to publicize your event.

Think about all the competition out there….your flyer MUST stand out.

Here are some Halloween event flyers from 2012 for your design inspiration.  All designs are by The Creative Complex.

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